Self Promotion - McCammon Designs

The self promotion brief is my first project i have researched, this is a fantastic challenge, i will have to find out exactly what is required and rise to the required standards, looking at other students work has helped me to realise ways i would approach presentation of my work and understand that every designer has a different style and method of working, my styles and method are being tested as i try to produce my first brand identity for myself, I'm thinking i want a clean look that invites the customer with some elements of design but not over designed, just simple but effective is my goal at this stage, i hope for my work to stand out and show prominence with a clear brand, many online designers with high quality work in there portfolio have some sort of identity this will be considered during design processes, does a highly designed website of brand offer more opportunities than a simple site with great work? sometimes quite the opposite could be what the customer feels more comfortable with.

What is my goal? from logo brand identity and company ethics as a graphic designer in a highly competitive industry it simply must stand out be memorable and offer clients the design services that drive business success, i understand the importance or corporate identity and its strengths.

Consideration of domain names and what i will call myself? i like the idea of not being James McCammon designs, i think a name like Bullet Designs or Swift Studios seems more professional however mccammondesigns domain is available i have searched domains using heart Internet and made a decision to go with mccammondesigns and i will incorporate the letters M and D into my logo shape (see sketches in PF).

Upon researching other graphic design specialists i really like the high end quality of this company attitude design and their own logo being a simplified shape, this is like my own design style my logo designs will also start out as a simple shape demo the many sketched ideas ref (my sketches in PF)

Ref - [online] http://www.attitudedesign.co.uk/ - 19/10/11

I'm finding it difficult using illustrator for the first time, but what is more frustrating is taking my sketched designs to the mac and not quite getting the same results, but i know its just practice using this system and the benefits of vector formatting is a great asset to know the artwork will be looking its best, in eps. or ai. file types. Its similar to Indesign where I'm most comfortable working. However finding my way around the programme and getting used to working at the correct standard required should be challenging and offer the development of essential skills.

Feeling more confident creating logo designs in illustrator now, however i have realised I've taken too much time working on logo designs and found it more difficult to choose one i really like, the opinion of others has been very helpful, but ultimately it will be my final decision and i will be sure i know how and why I've mad my choice and feel confident in sticking to my guns.