Hands on Hygiene

As i understand this brief is to help create a strong awareness of the importance of washing hands within a hospital environment, i have obtained copies of the 2011 clean you hands campaign and researched online different ideas that have been done before, my first initial ideas had been done before so i decided to take a different approach, after speaking with a nurse currently working at the NHS Burton hospital with regards to how she felt about the hands on hygiene campaign, it became apparent that it was not a new concept and the campaign has been around for some years, after reflecting on my discussion, my design ideas changed to deliver a more simple message by creating a characters called 'Drip' and one called 'Drop' i have made my series of posters and campaign identity based on these characters, with the basis of forming a memorable campaign with a brighter message than previous years.

During this brief i have created my first character and series of posters, i feel my computer design work is getting stronger and further development of my characters could be advantageous by making them more 3D and adding lighting effects. However the simple design shapes used will create a more catching effect, i have understood my change in designs and approach after speaking to NHS staff looking at the walls within the hospital, as this differs from my mind maps and sketched concept ideas.