D&AD - Competition Brief

The D&AD competition brief i selected was called Little White Lies, as this was to create an Illustration for cover of Little White Lies magazine, i chose this brief because my i had never before produced illustration, and saw it as an opportunity to practice.

My first draft was visually ok, but on reflection the brief was requesting something a little more creative, and out of the box, with that in mind i created a second piece of work after discussing my work with a tutor i produced a far better result, this taught me to fully understand the requirements of the brief or client and carefully selecting the right idea or solution well in advance.

Upon further reflection of the competition winner this year, i have an even better understanding of the competition, and the elements that helped success, i will bear this in mind for all my future projects.

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