Eminence - Logo/Brand Design

Identity and branding for this company is confidential at the moment as the the nature of the business ideas and concept.

How ever this project has again allowed me to push my skills an ability in illustrator and using various new print techniques,

I created a number of logo and brand designs, my favourite was not selected, this seems to usual with designers favourites.

Selected Design Logo for Eminence

Client Led Briefs

Kelowe fan manufacturing systems, requested a catalogue page to be built specific to requirements, through email correspondence the clients requirements of this page including all technical data and images was collated and i began to re-construct the page.

Although layout design and content was already pre-determined this page, it still taught me a finer accuracy, the final page design was signed off by the company.

Brief - Encounters

Encounters requested a photography booklet and identity, for an exhibition event, this experience allowed me to create another logo and apply a set of accompanying page styles to the booklet.

Other promotional pieces could swing the balance on the final idea selected, my promotional idea was snap shut wrist bands, however i failed to provide the sample, i was organised enough to have the sample but missed the opportunity when the work was being taken away.

Being more organised and having the ideas well thought though will be an advantage in future.

Brief - Knife Crime

The objective of the knife crime campaign is to educate and promote a safer environment using visual communication, with each designer on this project submitting a different style and approach, i wanted to target the general attitude to the stereotypical person who might feel the need to carry a knife.

It was useful to my skill set to create a poster element and logo, this allowed me to further experiment with design, i found it difficult to draw my ideas and then apply them to the mac software with enough accuracy to get the results i wanted, this was down to poor drawing skills, and little previous use of illustrator, at this point i realised i was out of practice with drawing, and will improve in future.

Events Banner

The aim of the events banner i created for Europa Spares Ltd, was to provide an overhead visual representation of the company including parts or services on offer, the items selected, summarises the nature of the company, incorporating the company logo and branding elements.

It is used at various classic & kit car events throughout the year and catches the attention of the customer, clearly identifying the company's essence.

Creating the banner showed me how to prepare and create large store front artwork, in practice i now know how to keep file size at a minimal whilst maintaining optimum print quality.

Networking Skills

An event was held in the university to showcase design talents within our group to Coors brewery's design department, this was a fantastic exercise for communicating ideas behind work created and enhanced my communication skills.

I was disappointed with my level of engagement as the clients had a limited time to see everyones work, and i underestimated, how little time they had, whilst i was being patient, on reflection i should of got stuck in there much sooner to present myself, next time i am in a group networking situation i will do so.

University Lectures - Slipstream

I attended a lecture by Andy McKeown who demonstrated software he created called slipstream, this software randomises fragments of images and overlaps them using an algorithm, its javascript coding that created a piece of moving artwork that is unique each time it is displayed.

The software was given to student for free, and i sought possibilities to create visual communication as a part of my visual studies.

Intended for an event in local galleries to showcase artwork and photography, this project showed me how to overcome software issues, it was useful to understand that when software its being used live, it will create and effect unique in the moment.